Too Pure released their first record way back in 1990, starting off as a small independent label focusing on music being ignored by the majors, they discovered PJ Harvey and Stereolab and grew into one of the biggest independent labels around releasing records by Electralane, Hefner, Scout Niblett and Future of the Left. They are currentl focusing on their singles club, releasing music by Bear Hands, Pulled Apart By Horses and Friendship.